About us


A bohemian fashion label…
For the sun drenched souls with the moon on their minds and salt water in their hair. In a world that’s constantly trying to shape them, they choose to live free…
Created by sister duo Denise and Nellie; Lost in Lunar was born out of a mutual love for travel, exploration, and creativity.
Inspired by the light hearted and carefree spirit of the modern bohemian, the sisters sought to create a label that embraced individuality and self-expression.
In 2015, Lost in Lunar (formerly Wilde Heart the Label) shed its junior image and evolved into a more mature and contemporary brand. Designed in Melbourne, Lost In Lunar debuts new pieces weekly, allowing the customer to update their wardrobe with new looks, colours and styles on a regular basis.